IN TODAY'S fast-evolving BUSINESS LANDSCAPE...
MARKETING ISN'T JUST ABOUT KEEPING PACE; IT'S ABOUT LEADING THE CHARGE.
The need for expert guidance has never been more critical
AS WE TRANSITION FROM TRADITIONAL MARKETING PRACTICES TO INNOVATIVE, LEADERSHIP-LED STRATEGIES
That's where I come in. I understand the challenges you face. The overwhelm, the complexity, the constant evolution of marketing – I've navigated it all. That's why I've crafted specialized services to help you streamline and master your marketing efforts with ease and confidence.
how i can help
You're in the right place if...
You seek the expertise of a marketing director without the commitment of a full-time hire.
Building a solid marketing foundation is your priority before diving into tactics.
Tailored guidance to navigate the marketing maze is what you're after.
SERVICES
Marketing Audit & Strategy: Dive deep into your current marketing efforts and carve out a robust strategy for future success.
Content Creation: Unleash the power of content to engage and convert your audience while also setting up a content distribution process.
Campaign Planning: Craft and execute marketing campaigns that resonate and deliver results.
Fractional CMO
Fractional Head of Content
Fractional Marketing Operations
Post-Program Excellence: Available exclusively after completing the Fractional CMO program. Continue to benefit from ongoing consulting, team-building assistance, and strategic insights every month.
Fractional Marketing Partner Process: CMO
PROCESS
If you are looking for the Fractional Head of Content or Fractional Marketing Operations process - this will depend on where you are in business. Hit the link below to schedule a discovery call.
contact me
month one
month two
month three
Step 1: Discovery Call are we the right fit and how I can help you
Step 2: We dive in your business goals and build your GTM strategy
Step 3: I set up the marketing operations process
Step 4: Review customer journey on website and suggest changes that will lead to better ICP flow
Step 5: I build out your brand positioning and story deck
Step 6: I build out your buyer persona document and how we will speak to them
Step 7: I build out your Marketing strategy for that quarter and next steps
month one
month two
month three
Step 1: We put the marketing strategy into action and build your digital strategy
Step 2: Channel set up and optimization
Step 3: Content Marketing strategy and distribution plan
Step 4: Create content assets
Step 5: Build out your email marketing strategy and set up
Step 6: Map out campaigns over the next 3 months and get ready to launch
month one
month two
month three
Step 1: Build the team that will be needed to implement the above strategies
Step 2: Put tactics into place
Step 3: Become consistent in our tactics
Step 4: Review/analyze and track brand awareness
Step 5: Put paid performance strategy in place to amplify our efforts
I'm Alexa - a dynamic, forward-thinking marketing leader with high motivation
about the founder
With over seven years of experience running digital marketing, planning and executing panels and lead generation strategy, and managing partnerships to drive engagement and sales. I employ a remarkably organized approach to building marketing operation processes, including conducting pertinent audits, analyzing effective strategies, and collaborating with executives to enhance teams.
With every campaign, I emphasize thought leadership, cultivate the individuals behind the brands, and tailor strategies based on company needs while educating, inspiring, and creating connections. With a natural ability to establish and maintain key relationships, I leverage those skills to gain customer and marketing insights, optimize strategies, and propel measurable results.
contact me
"Alexa is an experienced marketing leader."
Alexa is an experienced marketing leader, her energy and thrive along with her creativity are a unique combination. She is capable of performing at a great level unsupervised, and always provides (and implement) new ideas. I would not hesitate to hire her in any marketing or sales related roles.
JORGE ALAVEZ
"I feel extremely fortunate to have had the chance to work alongside Alexa."
She is an outstanding digital marketer—someone who is always looking to exceed expectations and thinking about "how can we make this just a little bit better?" She is an outstanding manager and coach to her team, guiding them to improve their own skills and capabilities in a way that makes them say “thank you.” I continue to learn from Alexa—what’s the latest and greatest technology, how to make a drip campaign even more effective, the best SEO strategies. Her network and ability to spot talent make her an entire marketing department in one. She is an incredible digital marketing leader, I can’t wait until I can hire her again.
jessica
"Alexa was great to work with on our social media plan!"
She dove deep into our brand and values to create a plan. She took the time to communicate and discuss with us. The value we received from her work is tremendous. We look forward to continuing working with Alexa and her team and recommend Healthy Dash of Social to anyone looking to level up their social media strategy.
Epik picnics
"Alexa is an experienced marketing leader."
Alexa is an experienced marketing leader, her energy and thrive along with her creativity are a unique combination. She is capable of performing at a great level unsupervised, and always provides (and implement) new ideas. I would not hesitate to hire her in any marketing or sales related roles.
JORGE ALAVEZ
"Alexa was great to work with on our social media plan!"
She dove deep into our brand and values to create a plan. She took the time to communicate and discuss with us. The value we received from her work is tremendous. We look forward to continuing working with Alexa and her team and recommend Healthy Dash of Social to anyone looking to level up their social media strategy.
epik picnics
Thank you! We'll be in touch!
Looking for a Fractional Marketing Partner?
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Fill out for the form below so we can dive in and start pushing your marketing efforts in the right direction.